Framing
Framing reveals how people's decisions are dependent on how the information is presented. More specifically, the effect of framing occurs whenever two or more logically equivalent statements or descriptions invoke divergent preferences.
Relevant Academic Papers
- McNeil, B. J., Weichselbaum, R., & Pauker, S. G. (1978). Fallacy of the five-year survival in lung cancer. New England Journal of Medicine, 299(25), 1397-1401.
- Tversky, A., & Kahneman, D. (1985). The framing of decisions and the psychology of choice. In Behavioral decision making (pp. 25-41). Springer, Boston, MA.
