Injunctive social norms
An injunctive social norm is a rule of interdependent behavior in which individuals conform to a behavior based on the perceived approval/disapproval of others. One's behavioral choice depends on both empirical and normative expectations of others.
Relevant Academic Papers
- Bhanot, S. P. (2021). Isolating the effect of injunctive norms on conservation behavior: New evidence from a field experiment in California. Organizational Behavior and Human Decision Processes, 163, 30-42.
- Bicchieri, C., & Dimant, E. (2019). Nudging with care: The risks and benefits of social information. Public choice, 1-22.
