Priming is a phenomenon in which exposure to a stimulus influences responses to subsequent stimuluses. Priming can be found in many forms, such as verbal, visual, or in positive/negative frames.

Relevant Academic Papers
  • Tulving, E., Schacter, D. L., & Stark, H. A. (1982). Priming effects in word-fragment completion are independent of recognition memory. Journal of experimental psychology: learning, memory, and cognition, 8(4), 336.