Salience

Saliency refers to any element or detail that noticeably stands out. More specifically, salience bias is the tendency for people to gravitate to salient features.

Relevant Academic Papers

Bordalo, P., Gennaioli, N., & Shleifer, A. (2013). Salience and consumer choice. Journal of Political Economy, 121(5), 803-843.

Salience

Relevant Academic Papers

Related Case Studies

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