Timeliness is the idea that the success of a behavioral intervention is dependent on the time in which it is applied. For instance, reminders that are sent too far in advance may be too early to trigger the desired action.

Relevant Academic Papers
  • Warner, G., Osman, F., McDiarmid, S., & Sarkadi, A. (2021). Giving schools a nudge: can behavioural insights improve recruitment of schools to randomised controlled trials?. BMC Research Notes, 14(1), 1-5.