Trust

Trust is the confidence that one has in another. Across cultures and societies, trust plays a prominent role in society.

Relevant Academic Papers
  • Berg, J., Dickhaut, J., & McCabe, K. (1995). Trust, reciprocity, and social history. Games and economic behavior, 10(1), 122-142.

Related Case Studies

Can emphasizing trustworthiness nudge people to earn extra income?

Marketing & messaging

Changing perceptions of a CSA program with different institutions’ logos

Marketing & messaging

Using short language cues to build trust in credit counselors

Product and Marketing & messaging